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Phones Direct - Phone MOT

Phones Direct approached the team at CNS to devise a 30 second ad that would encapsulate their USPs and build brand trust - as a new brand, it was especially important for the audience to understand that they sell high quality refurbished phones that are checked thoroughly. We came up with the concept of a Phone MOT, with an engaging and friendly style.

After an initial brainstorm where we came up with the Phone MOT concept, I sat down to develop the storyboard (below). I was also responsible for the animation of the ad.

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It ran as a digital ad across Facebook, Instagram and YouTube, with great results of clickthroughs double the average on Facebook.

Storyboard - Concept 1Artboard 1.jpg
Storyboard - Concept 1Artboard 2.jpg
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Contact: hello@emgreenanimates.com

©2025 Em Green Animates

I'm Emmett: a purpose-driven Animator, Art Director and Designer based in leafy Nottinghamshire, with an overwhelming passion for telling characterful stories that help people and planet.​

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With 5 years' experience working on animation projects for varied sectors (advertising, internal communications, healthcare and research to name a few) I have a unique perspective on how to tell stories that land, no matter their audience.

My skills: Animation, Motion Graphics, Character Animation, Art Direction, Style Development, Graphic Design, Script Writing, Storyboarding, Visual Effects, 2D and 3D Animation, After Effects, Video Editing, Voice Overs, Sound Design

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