Motion for Brands
Amplify Inclusion
Video introduction with logo animation for independent Diversity, Equity and Inclusion consultancy Amplify Inclusion, founded by Jo Gower.
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I expanded upon the existing static branding of the business to develop a logo animation, video transitions, video introduction and outro for Jo to use on their presentations, LinkedIn, YouTube and Website video content.
Bloom Cafe & Bakery
Video introduction with logo animation for independent cafe and bakery based in Scarborough, Bloom.
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Working with Anja from boutique branding studio Notch Media, I created a short video to show off the unique features of the typography and iconography for her brand case study (which you can see here!)
Raising Smiles
Animated badge created for a campaign pitch for an international charity providing clowns and entertainment to children in troubled countries.
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As the badge was for a pitch presentation, it was imperative that it looped smoothly, which provided a bit of a challenge! I wanted the curve or 'smile' at the bottom to have plenty of bounciness and personality.
Alive Academy
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Video introduction with logo animation for creative and comms agency Alive With Ideas' e-learning course.
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The logo animation was used throughout the sections of multiple courses, and elsewhere to promote them, so I spent a while perfecting it. I wanted to evoke feelings of energy, quality and individuality through the motion design of the logo.
Em Green Animates
Animated ident for my own brand (mostly used in my showreel!)
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I maintained the existing visuals of my brand to continue a handmade, messy feel by emulating spray paint and stickers peeling onto a cardboard texture.