Bay Care
client project

Bay Care Group approached the team at CNS to create an explainer ad for their new Twilight Hours service, which provides around the clock care for anyone who needs it at an affordable cost, in partnership with the NHS.

 

This is finished animation:

And a selection of key stills from the sequence:

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After our scriptwriter covered all the main points, I set about developing a storyboard that would fit the new brand of the company while creating a light, peaceful experience for the viewer. I was also responsible for the animation of the ad - this was one of my first times rigging characters with Rubberhose, which was a great learning experience!

It is currently being used on the Bay Care website and to show to existing and potential clients. This is the initial storyboard:

BayCare-Twilight-Storyboard_01.jpg
BayCare-Twilight-Storyboard_02.jpg
BayCare-Twilight-Storyboard_03.jpg